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adonis mustafa
Brand Strategy & Design at Vibe Growth Corporation
Objective: Present my contributions and the impact I’ve made at Vibe, positioning the brand for investors and market expansion.
Objective: Present my contributions and the impact I’ve made at Vibe, positioning the brand for investors and market expansion.
Challenge: Establishing a cohesive identity while maintaining individual brand value/maintaining day to day responsibilities
The Vibe Brand Ecosystem
Navigating Cannabis Marketing Regulations:
Complex Legal Environment: Strict cannabis laws limit traditional marketing avenues, including social media bans and advertising restrictions.
We couldn’t rely on traditional advertising methods like social media or Google ads. This forced us to get creative in our marketing strategies.
Creative Solutions & Execution
We focused on LOCAL SEO strategies and invested time in deeply understanding the communities we served.
Young Adults (18-25): This age group exhibits the highest rates of cannabis use. In 2021, approximately 35% reported using marijuana in the past year.
CDC.GOV
Older Adults (50+): Cannabis use among older adults has been increasing. A study found that 12% of adults aged 50 to 80 reported using cannabis in the past year.
Conducted competitive analysis to see how others navigated regulatory challenges.
solutions:
blogs that provide "educational content"
lifestyle brands
Automating & Streamlining Processes:
tempelates for marketing team to update daily on banners
after
before
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